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States that call for translation of their projects do it to involve more effectively its non-English citizens of the public services they offer. Because certain purposes do not always apply to the target audience, you can count on the Language Department staff to actually take on the task of rewriting the text, while remaining faithful to the information at hand. We usually choose a writer that shares a common cultural background with his readers because he or she will know what the intended audience is likely to relate to and what they are not. |
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